Celebrating Earth Month
BEAUTY + SUSTAINABILITY
Let's celebrate the beauty of this planet we call home. Earth Month is an opportunity to remind us that our commitment must be constant and that our purchasing choices can make a difference.
April is Earth Month, and International Earth Day is celebrated on the 22nd. Even though our commitment to safeguarding the planet must be ongoing throughout the year, establishing these special occasions to celebrate the environment has significantly helped to spread awareness around sustainability values.
That's why at Davines we also want to celebrate and remember that the environment is protected through concrete action: for companies and citizens alike, production or purchase choices are fundamental in order to establish a regenerative economic model.
How Earth Day was established: from Silent Spring onward
The idea of celebrating Earth Day began at the beginning of the 1960’s in the United States. In 1962 Rachel Carson published Silent Spring, the first environmentalist manifesto: in this essay, the spring fields were defined as silent because the use of pesticides in agriculture had sent away insects and birds, silencing the voices of nature.
We protect biodiversity, every day
It is fundamental to remember that the environment is protected daily, through concrete gestures. For example, the purchasing habits of every one of us — from companies to citizens — have a great impact.