Skip to content
Free Shipping on all orders with min. purchase of RM150
Free Shipping on all orders with min. purchase of RM150

View

Demi-permanent color

View is our new tone-on-tone color line with an acidic pH that offers extraordinary shine and fullness to the hair.

It’s formulated respecting the environment, with 88% to 93% natural origin ingredients and 95% to 99% biodegradable ones.

40 NUANCES AND 1 GLOSS
- Does not modify natural melanins
- Vanishes in 15-20 washes
- Covers up to 50% of white hair

Did you know?

FEATURES AND BENEFITS
- View is a versatile system, extremely easy to use. It can be applied both on dry (clean or dirty) or wet hair, without lifting natural melanins.

 - Add tone to natural and previously bleached or lightened hair.

 - Offer a shine enhancing service with the Gloss.

PRO-TIPS
- View can disguise the first sign of white hair, up to a maximum of 50%.

 - Always keep in mind that darker shades will disguise more than lighter shades.

 -To increase the pigments’ deposit, a heat source is suggested, along with mixing the natural corresponding base.

View

Steel
Steel

Steel

,6 Reds
,6 Reds

,6 Reds

,4 Copper
,4 Copper

,4 Copper

,0 Naturals
,0 Naturals

,0 Naturals

,5 Mahogany
,5 Mahogany

,5 Mahogany

,2 Irise
,2 Irise

,2 Irise

,3 Golden
,3 Golden

,3 Golden

,1 Ash
,1 Ash

,1 Ash

,7 Beige
,7 Beige

,7 Beige

Gloss
Gloss

Gloss

Principles of the formula

Davines’ Research and Development Laboratory developed View, a delicate non-committing demi-permanent color, that reduces the risk of hair breakage, protects the hair structure and guarantees extreme shine.

Natural polyglicerols

In View formulations, we introduced “natural polyglicerols”.

 • Never before used in the world of hair colour

 • Extracted from olive oil to provide extreme shine, moisture and softness to the hair

 • With a strong reinforcing effect and respect for the hair structure

 • These make the formulation even more sustainable, as they are delicate and biodegradable emulsifiers from renewable sources.

System

View is the perfect tool in the hands of a colorist: the color assortment offers a range of traditional nuances ideal for:

 • Toning both natural and cosmetically colored hair.

 • Balancing existing colors.

 • Refreshing lengths and ends, while a permanent color is applied on the root area.

Professional tips for hairdressers

Prepare the color mixture by weighing the color and activator, following the mixing ratio: 1 part color + 1 part Activator 10 vol.

Color development can be controlled visually (up to 5-20 minutes) and removed when required. However, when disguising white hair, full color processing is highly recommended.

Discover more @davinesmyofficial

Go to the instagram profile